Websites: Design & Development
The gm-design team are highly skilled at creating beautiful, user-focused websites, which offer stunning visuals and an engaging user experience. We provide services at every stage of the design process and are as comfortable rescuing or re-skinning existing websites, as we are planning and consulting from the initial concept. By designing ‘mobile first’, we deliver responsive websites as standard, where the design adjusts to the tablet or mobile screen size you are viewing it on.
The key to managing your web presence is content control. We recognise this need, not only for our hair, health and beauty clients, but also for our own efficient editing services. For clients wishing to take an active role in their content management, we recommend easy to administrate, open-source systems (such as WordPress and Drupal). We are also very familiar with more complex systems designed to manage multi-territory sites (such as TYPO3 and Adobe Experience Manager CQ5). The beauty is that we are not bound to use any particular CMS and will carefully select the right technical platform for each project.
For us, creating a website is not a standalone undertaking. Ensuring the web analytics and inbound marketing strategy in place to track visitors and improve website performance is of great importance. It is this, that gives the site its accountability and secures a sustainable return on investment for our clients.