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Design Inspiration: Eye-catching Logos

Sarah Porter
  • Senior Designer
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This month’s inspiration post is looking at logo design and branding projects that have caught my attention recently. Here is a selection of beautiful logos and their carefully crafted application.

The Swan and Mallard Restaurant

John Randall, a London-based designer, now working at Here Design in London, designed this clever logo for The Swan and Mallard Restaurant.

This logo, constructed out of the positive and negative spaces of the swan and the mallard, which in turn create the ampersand, does what it says on the tin… spells the name out literally to the viewer. The limited colour palette keeps things simple; the black and white creates a premium feel, whilst the playful orange beaks stand out and gives a subtle lift, expressing a quirkiness and personality.


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John Randall’s personal identity must also get a mention for its clever simplicity. The strategic use of another ampersand makes this a winner too!

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Integrated Research (IR) – Prognosis

IR’s flagship product, Prognosis, is a piece of software designed to make IT systems simple. This visual identity aims to communicate what Prognosis is and does in the simplest way possible… using blue and red dots. The blue represents things that are optimal, and the red represents things that are sub-optimal. This kind of infographic approach communicates the intention of the product – making things simple – as well as creating a striking and recognisable identity.


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Sushi & Co.

Bond, a brand agency with studios in Helsinki, Abu Dhabi and London, designed the new logo and brand identity for Sushi & Co., a sushi restaurant on a Baltic Sea cruise ship. The subtle addition of an eye inside the ampersand adds a bit of personality and creates a smile in the mind when you notice the impact of that tiny detail. The wave motif also creates an attractive alignment across the various branded items (i.e. menus, trays and chopstick packaging), making the identity striking and recognisable. The salmon-colour also sits beautifully (and appropriately!) alongside the grey and white colour scheme.


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Little Black Dress Wines

The O Group rebranded fashion-themed, mass-market wine brand Little Black Dress, using the widely used acronym, LBD. The new website is inspired by fashion and beauty brands and really succeeds in portraying this lifestyle. A Little Black Dress is generally thought of as a staple in any lady’s wardrobe. LBD’s name alone makes you associate their wine with this concept, as both a staple piece and a luxury item… after all, an LBD is not a pair of scruffy old jeans! It’s something to suit all occasions, while still being luxurious. The simple, handwritten typeface looks beautiful on the wine label, like a fashion accessory you would be proud to show off in your home.


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These my top logo picks right now. I’m sure there’s a recurring pattern amongst this inspiration… you can tell I love ampersands! If you’d like to comment or share your own design inspiration remember to tweet us via @gmdesignltd.

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