It only takes seconds for your audience to form an opinion of your brand – it is, therefore, vital to approach branding not just as a name and a logo, but as a strategy, to ensure you achieve the right first impression. At gm-design, we work closely with our clients to gain a solid understanding of the brand’s history, product offering, audience and ethos. By developing an appropriate brand strategy, we are able to outline key values and a branding proposition, on which we can build a tone of voice, engaging message and standout identity.

We understand that retaining consistency across multiple countries and media requires a methodical and expert approach. gm-design has a proven track record of creating and working with highly-defined guidelines to reinforce a brand’s identity across all media channels, wherever it is showcased in the world. Having worked with some clients for almost two decades in developing their international branding and applying it within their business, the gm. team have become established brand guardians, protecting the delivery and on-going use of branding strategies.

• Brand guideline creation
• Logo design
• Establishing a brand typeface(s) and colour palette
• Tone of voice
• Defining graphic style (photography, illustration, typography, etc.)
• Translation management and global implementation

Having worked with Schwarzkopf Professional to help establish many of their flagship brands, we were delighted to be commissioned to design the logo for their first International Trend Lab – a dynamic in-house production studio, producing highly-relevant industry content, in response to the latest trends spotted in fast-fashion and social media.

We were asked to explore a number of different routes for the logo development, pushing the creative boundaries with each iteration. The chosen logo features a clean font, with the emphasis on the word ‘trend’, accompanied by only minimal flourishes to suggest the corners of an image or video shot.