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COPYWRITING

Focusing on Authenticity and Sharability
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We are a design agency that never overlooks the text, making it our mission to immerse ourselves in a brand’s CI in order to create, repurpose or edit text content that is highly engaging, relevant and authentic. We structure our SEO-friendly web text content so that it is easy to read; supporting the user experience with regular entry points, smart page links and clear calls-to-action. This creates logical, interest-led paths through the website, that ultimately leads the user to a conversion.

On social platforms, our skilled copywriters create engaging, highly sharable social media stories, content marketing campaigns, blog posts and news articles, and can reliably find the perfect stat for your infographic. Above all, our editorial team are seasoned experts in proof-reading and can turn their hand to any genre of text content to ensure it is accurate, appropriate for the target audience and most importantly, representative of the brand.

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How We Can Help:
  • Tone of voice development
  • Original copy authoring across industry topics and genres
  • Sourcing of insightful, audience-relevant content
  • Rewrite and adaptation of existing branded copy
  • Editorial plans and content curation strategies that complement social media tactics
  • Keyword activated search advertising and online-ad placement
  • Corporate copy for business promotion
  • Search engine optimised text content that helps to define the user-experience
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FEATURED PROJECT
ASK Education Blog Article Creation
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After gm-design successfully completed an international expansion the Schwarzkopf Professional website to include ASK Education, rolled out to over 30 countries, we were tasked with the creation of globally relevant, weekly articles across five key hairdressing categories: Business, Consultation, Creativity, Essential Looks, Essential Skills. In order to strengthen Schwarzkopf Professional’s education experience, the primary focus of the ASK Education Blog provides hairdressing professionals with a complete, searchable library of articles, inspirational videos and step-by-step how-to guides, to improve techniques and client service skills, alongside trend and salon business inspiration. Working closely with Schwarzkopf Professional’s ASK Education team, we carefully plan and create the monthly content offering in line with the brand’s marketing activities. It is crucial that the content we create is globally appropriate, using the right tone of voice to appeal, attract and engage the audience of professional hairdressers. With articles released weekly, we also oversee the localisation and rollout of the content across the international Schwarzkopf Professional websites.

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ASK Education is a very modern design, great features & most importantly, highly relevant articles for our hairdressers. It’s a big win for Schwarzkopf Professional. All of us can really be proud of the result – it’s definitely a benchmark within our industry!
Tobias Schulze Darup
Digital Marketing Manager
Schwarzkopf Professional
Grey Centred Read More

Delve into the ASK Education blog article project in more detail and explore a wealth of inspiring content

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