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BRANDING

Developing Exceptional Brand Strategies
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It only takes seconds for your audience to form an opinion of your brand – it is, therefore, vital to approach branding not just as a name and a logo, but as a strategy, to ensure you achieve the right first impression. At gm-design, we work closely with our clients to gain a solid understanding of the brand’s history, product offering, audience and ethos. By developing an appropriate brand strategy, we are able to outline key values and a branding proposition, on which we can build a tone of voice, engaging message and standout identity.

We understand that retaining consistency across multiple countries and media requires a methodical and expert approach. gm-design has a proven track record of creating and working with highly-defined guidelines to reinforce a brand’s identity across all media channels, wherever it is showcased in the world. Having worked with some clients for almost two decades in developing their international branding and applying it within their business, the gm. team have become established brand guardians, protecting the delivery and on-going use of branding strategies.

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How We Can Help:
  • Brand guideline creation
  • Logo design
  • Establishing a brand typeface(s) and colour palette
  • Tone of voice
  • Defining graphic style (photography, illustration, typography, etc.)
  • Translation management and global implementation
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FEATURED PROJECT
Fonster Hüs Brand Development
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Fönster Hus, meaning ‘Window House’ in Swedish, supplies triple-glazed windows and doors from high-quality Scandinavian manufacturers. It was our task to formulate a branding strategy and logo design to support their marketing activities, touching upon their main brand values: professional expertise, Swedish roots and triple glazing efficiency. With all branding, it needed to be flexible and adaptable to be applied across different media, and as a new brand, it was of great importance to build awareness with an approach that would gain instant recognition. We worked closely with the client to determine a simple, bold direction, that would reflect the colours of the Swedish flag, reinforce the brand’s name with the combination of the ‘F’ and ‘H’ letters and suggest the three layers of glazing with the top left corner repeated. The strong lines of the lettering and the reassuring colour palette conveyed the brand’s key values, whilst giving us ultimate flexibility to resize and create versions for different media choices.

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