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We examine why brands work with influencers...

If you’ve recently seen one of your favourite bloggers, YouTubers or Instagrammers explicitly promoting a product on their platform, then you’ve come across one of the latest trends in digital marketing: influencer marketing.

In the age of the Internet, and with increasingly effective ad-block technology, brands have had to become ever more creative with their marketing strategies in order to reach their target audience. Collaborating with so-called influencers is just one of the methods that brands have adopted to achieve this.

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