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Expert Coordination of Digital Content
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Content Management is where gm-design sets the benchmark. For us, the effective communication of the content we create is the natural next step in the marketing process. Skilled in preparing editorial plans in line with a client’s activity calendar, gm. is able to coordinate the creation, implementation and modification of digital content across multiple platforms and territories. Having over 20 years of experience managing large-scale content from across the globe, the editorial team at gm. are highly proficient at working alongside translators and providing an exceptional level of proofing, to ensure the client’s digital content remains on-brand in whatever part of the world it is being consumed.

Most importantly, we understand product, promotion and campaign launch dates crucially underpin our client’s business plans and cannot be compromised. Having extensive knowledge of a wide range of Content Management and Digital Asset Management Systems, as well as Social Media Management tools, the team at gm-design are able to work collaboratively to meet strict and often extremely tight deadlines to deliver outstanding content at the very right moment.

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How We Can Help:
  • Highly responsive, dedicated editorial team to action day-to-day content updates
  • Expert knowledge and advice on CMS and DAM selection
  • Content planning in line with editorial plans and activity calendars
  • Multi-territory and multi-lingual website management
  • Coordination of translation process
  • Internal team and external agency collaboration
  • Image buyout communication and replacement across digital channels
  • High attention to detail and deadline-driven
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Schwarzkopf Professional Website Content Management
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gm-design has supported Schwarzkopf Professional as Content Partner for almost two decades. With an unrivalled understanding of the brand, we were appointed as Content Managers to oversee the global rollout of the international website to over 30 countries in alignment with a number of third-party agencies. The large-scale project, scheduled over the course of 1 year, involved intensive liaison with the international brand, sales, education and digital teams to outline the content required for the new websites.

Once the international website obtained full sign off, we worked alongside marketing teams from each country to create local websites that effectively presented their customised portfolio and individual marketing plans, whilst retaining global consistency. A high level of editing, format proofing and technical troubleshooting are required for continuous day-to-day content design, scheduling, administration and maintenance, amounting to over 500 updates annually since the global launch.

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It was a pleasure working with all of you. Thanks once again for the efforts that you’d put into our website to make it a proper “Home of Hairdressing”.
Tobias Schulze Darup
Digital Marketing Manager
Schwarzkopf Professional
Grey Centred Read More

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If you are an experienced Content Marketing Manager and skilled Project Manager, we'd love to hear from you. You will be an extremely valued team player in our service delivery, working directly with our high-profile client base. Our approach is very much quality over quantity as we strive to deliver the best service possible.

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