We are a design agency that never overlooks the text, making it our mission to immerse ourselves in a brand’s CI in order to create, repurpose or edit text content that is highly engaging, relevant and authentic. We structure our SEO-friendly web text content so that it is easy to read; supporting the user experience with regular entry points, smart page links and clear calls-to-action. This creates logical, interest-led paths through the website, that ultimately leads the user to a conversion.

On social platforms, our skilled copywriters create engaging, highly sharable social media stories, content marketing campaigns, blog posts and news articles, and can reliably find the perfect stat for your infographic. Above all, our editorial team are seasoned experts in proof-reading and can turn their hand to any genre of text content to ensure it is accurate, appropriate for the target audience and most importantly, representative of the brand.

• Tone of voice development
• Original copy authoring across industry topics and genres
• Sourcing of insightful, audience-relevant content
• Rewrite and adaptation of existing branded copy
• Editorial plans and content curation strategies that complement social media tactics
• Keyword activated search advertising and online-ad placement
• Corporate copy for business promotion
• Search engine optimised text content that helps to define the user-experience

Thanks to our track-record of tailored copywriting services, gm-design were tasked with authoring Schwarzkopf Professional’s beauty care press releases.

Working with all of Schwarzkopf Professional’s sub-brands, across multiple business areas, gm-design are well placed to fully understand each individual offering and appropriate target audience; be that hairdresser (B2B) or end consumer (B2C), or a combination of both. Our internal processes enable us to build an in-depth brand understanding so that each one of gm.’s authored press releases can truly deliver the correct brand message, with an engaging tone-of-voice.

Partnering closely with Schwarzkopf Professional’s internal marketing team, we carefully plan the press release timing, key content details and unique brand or product selling points. Our skilled copywriters then absorb all available material – from technical manuals to marketing dossiers – so that they can craft a bespoke press release, which is suitable for distribution to media sources and influencers worldwide.