We understand that brands exist not just on digital platforms, but offline too. We are here to support you and your brand, wherever and whenever it needs to make an impact. With expertise in both online and traditional marketing practices, gm-design can define campaign proposition, message and reach, and deliver relevant printed content to support your brand’s activity plan, whether that be print advertising, training materials or promotional brochures.

Your offline content should get you noticed, be consistent with your other marketing activities and specifically engage your target audience – by truly understanding your aims and market, our strategic approach to print design will ensure these are achieved to the highest standard and expectation. Ever professional under pressure, a print deadline drives our commitment to deliver quality on time, every time.

• Brochure and handout design
• Creation of print materials for sales teams
• POS displays
• Printed infographics and data visualisation
• Production of trade marketing and promotional material for events and shows
• Engaging press and print advertising

We were approached by 3M Health Care, who were struggling to find modern medical illustrations that could be used in an informative way to support their training and marketing efforts. In the first stage of the project, we created a collection of textured, true-to-life 3D images of bones, combined with clear, overlaid educational annotations. Using these diagrams, we produced a series of training and marketing print posters, centring on healthy bone representations, as well as illustrating fracture types. The purpose of the posters was to inform medical professionals in doctors examination rooms and waiting spaces and promote the brand as a fore-runner in clinical product innovation. The focus of the project was to set a new benchmark in anatomical training materials – breaking away from the flat and dated resources many in the medical profession are used to, to create fresh, striking educational imagery to match the state-of-the-art environments in which they would appear. As well as being used on printed materials, 3M has been able to fully utilise the 3D models in many aspects of their communication materials, both online and offline, to support their training and marketing plans.