gm. Projects:

ASK Education Seminar Guidelines

Gemma Drakett-Cain
  • Digital Editorial Assistant
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The Briefing

Schwarzkopf Professional is a global hairdressing brand and education has always been at the heart of their industry. After working alongside the Schwarzkopf Professional ASK Education team for a number of years, we had a strong knowledge base for this task. We looked at inspirational material with the client and produced a proposal for the new Seminar Guideline template.

The Powerpoint template had to be editable for the ASK Advisors. Each guideline has a variation of standardised educational blocks, these can then be updated by the countries with their local content. The information needed to be laid out in a clear way that hairdressers can easily understand in the training environment.

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The Challenge

The biggest challenge of this project was creating a template, that met of all the design criteria, works for educational purposes (in a seminar environment) and could be edited and translated by trainers around the world.


The Solution

  • Clear segmentation of key points per slide supports the delivery of information
  • Consistent design elements, such as main title placement within a shaped region, create focal points within the imagery and a cohesive CI throughout the presentation
  • Limited use of products or models future-proofed the design i.e. minimised update costs
  • Design consistency between slides enables ASK Advisors to mix and match presentations for ultimate customisation
  • Due to the successful format of the presentation template, this has now been adapted for use within corporate materials throughout the business
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I very much like the concept that you have put together! Very inspiring, this is exactly what we have been looking for. Beautiful job – very well done!
Bernhard Koelbl
International PPS Manager
Global Education
Schwarzkopf Professional
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