Effective print communication relies on a solid branding strategy and a defined CI – discover how we can help
3M Print Posters
3M Health Care briefed us to produce medical-grade image assets for digital use as well as a series of printed posters that could be used in hospital staff rooms and waiting rooms, detailing the hand/wrist and foot/ankle anatomy to support their training on immobilisation and promote their brand.
As with all information design, the challenge was to represent the subject clearly and accurately, whilst aiding understanding. It was exceptionally important that the images and annotations were not only anatomically accurate but also that the overall concept for the posters adhered to 3M’s strict CI guidelines.
We created a high-quality rendering of bone texture on 3D models, using Cinema 4D to give a true-to-life impression. Utilising 3D models allowed for great versatility in the presentation of the various fractures and illustrations, allowing the imagery to be scaled, used in any form of media and depicted from multiple angles. The series of posters featured a technical annotation style, overlaid on the 3D renderings, supported by clear illustrations of the anatomy. Detailing of nerve positioning was added on top of the skeleton and clear colour-coding was used to illustrate the nerve and sensory distribution. The Paediatric Fractures poster also featured a hand-illustrated design to add detail and clarity to the subject matter. Our priority for this project brief was to create a fresh, modern and clinical design that would attract attention and keep users engaged whilst learning about the topic. Reinforcing themselves as experts in the field, the posters allowed 3M to showcase and share their knowledge on the subject, whilst promoting their brand to key decision makers within medical practices.
What to Read Next...
We examine why brands work with influencers...
If you’ve recently seen one of your favourite bloggers, YouTubers or Instagrammers explicitly promoting a product on their platform, then you’ve come across one of the latest trends in digital marketing: influencer marketing.
In the age of the Internet, and with increasingly effective ad-block technology, brands have had to become ever more creative with their marketing strategies in order to reach their target audience. Collaborating with so-called influencers is just one of the methods that brands have adopted to achieve this.