Content Marketing:

5 Ways to Drive More Traffic to Your Blog in 2018

Hannah Fisher-Mawditt
  • Account Manager
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Having a blog is a great asset to your website. Not only does it improve your website’s Search Engine Optimisation (SEO) and help validate your business by showing how well-versed you are in your field, but it can also help drive traffic to your site. But with 2 million blog articles written every day, how can you encourage more people to visit yours?

Today, we’ll be looking at how to organically drive traffic to your blog – without spending a penny…

1. Reach out to bloggers who have more traffic than you do

A great first step is to join a blogging community. Essentially, these are social networks for bloggers – joining them can not only help you build relationships with other bloggers but will give you a great platform to share your work and keep up-to-date with the latest trends and ideas. Check out MediumKingged and Triberr as some great examples of free blogging communities.

Once you’ve established some relationships with other bloggers, you may want to suggest guest writing on their blog. Providing your content is engaging and interesting, this is a fantastic opportunity to promote your blog and steer a ready-made audience to your site.

2. Post in the comments of other blogs

Have a hunt for other blogs with similar content – post in the comments section with an interesting observation or opinion and link back to your own blog post; it’s important to add a comment of value so as not to come across as ‘spammy’. Your target audience of people interested in your subject will already be in place, increasing the likelihood of users venturing over to your blog.

3. Make your content easy for your readers to share

Remember that most online readers are lazy – adding a share button to your blog, which allows your content to be posted quickly and easily on Social Media with one click, is a great way to distribute your blog and grow your audience.

It’s also a good idea for your content to be shareable across different social media sites – this will ensure that readers using various platforms will find your blog.

4. Quote the experts

Quoting the experts not only shows that you’ve done your research and that you’ve got solid references to back up what you’ve covered in your blog, but referencing, quoting and linking to other blogs will increase the likelihood of them sharing your content.

Perhaps you’ve got some great thoughts about parenting toddlers… but you’ll have more impact on the reader if you also include some quotes from other parents, or from experts in child development, to back you up” – The Writer Life

See what I did there?!

Once you’ve quoted your expert, why not let them know? Send them a quick tweet and include a link to your blog – fingers crossed they retweet you, which will gain you extra coverage!

5. Become the expert

Answering questions relating to the subject of your blog can be a great way to promote your own content. Visit question and answer sites, such as Quora, and search for topics which match your expertise. When you find a question you can assist with, make sure you link back to your blog as you’ll already be talking to your target audience.

This website can also be an insightful way to see what readers, like yours, are curious about which can help you to scope out the subject for your next blog.

Like most things, results don’t just happen overnight but don’t be discouraged. If you’re producing great blog articles and investing time in getting your content out there, then you should start to see an increase in traffic!

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