ASK Education Seminar Guidelines

The Briefing

Schwarzkopf Professional is a global hairdressing brand and education has always been at the heart of their industry. After working alongside the Schwarzkopf Professional ASK Education team for a number of years, we had a strong knowledge base for this task. We looked at inspirational material with the client and produced a proposal for the new Seminar Guideline template.

The Powerpoint template had to be editable for the ASK Advisors. Each guideline has a variation of standardised educational blocks, these can then be updated by the countries with their local content. The information needed to be laid out in a clear way that hairdressers can easily understand in the training environment.

The Challenge

The biggest challenge of this project was creating a template, that met of all the design criteria, works for educational purposes (in a seminar environment) and could be edited and translated by trainers around the world.

The Solution

• Clear segmentation of key points per slide supports the delivery of information
• Consistent design elements, such as main title placement within a shaped region, create focal points within the imagery and a cohesive CI throughout the presentation
• Limited use of products or models future-proofed the design i.e. minimised update costs
• Design consistency between slides enables ASK Advisors to mix and match presentations for ultimate customisation
• Due to the successful format of the presentation template, this has now been adapted for use within corporate materials throughout the business