Explore our copywriting services to ensure your presentation content captures attention with the perfect tone for your audience
gm. Projects:
IGORA VIBRANCE Global Sales Training Workbook
Mandy Bayliss
- Senior Graphic Designer
17
Jul
2024
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The Briefing
Working closely with Schwarzkopf Professional, and building on the success of previous workbooks, we were once again tasked with creating an engaging and informative digital workbook that would inspire their sales team to maximise the global success of the latest product launch – IGORA VIBRANCE.
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The Challenges
With a wealth of product information to relay, the main challenge was communicating key points clearly and concisely, whilst keeping content engaging for the viewer and maintaining a balance/flow throughout the presentation.
Collating and showcasing the most relevant assets from the materials available without cluttering the slides is a hurdle the design team love to leap over. With a keen eye on the text content too, we ensure the tone of voice consistent and focused on motivating the sales team.
Our process involves making informed design decisions that consider the country rollout – signposting local customisation elements and accommodating translations – keeping the slide layouts flexible and always respecting brand CI guidelines.
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The Solution
Clear and concise content, beautiful imagery and carefully thought-out templates resulted in a visually engaging training document. Training notes on each slide provide guidance and prompts for the presenter.
Section slides and header elements define chapters, and the considered hierarchy of text guides the viewer through the presentation content effectively.
Subtle animations enable the presenter to highlight key points throughout, while linked assets are available to review in more detail. Embedded videos also create further engagement during every session. Finally, the training closes with an interactive self-assessment quiz.
This internal presentation creates a global high standard of training that can be easily cascaded to countries, translated and implemented into the local sales team meetings – saving every sales manager from having to author their own local material.
A successful addition to the suite of training workbooks designed by gm!
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