JOICO INNERJOI Brand Brochure

Create a printed brand brochure for the new JOICO sub-brand, INNERJOI, beginning with an English edition before translating into Italian. The brochure was to be made as visual as possible, working to the brand guidelines for a distinct ‘INNERJOI’ look and feel that conveys a clean, natural and premium feel.

• Working with a new brand with limited reference materials, incomplete brand guidelines and non-final materials.
• Necessity to condense a large amount of information to meet the ‘visual’ brief.
• Requirement to differentiate from the core JOICO brand without creating a totally different look and feel.
• English and Italian text differ in length, requiring a consideration of layouts to accommodate translations.
• Working with a non-standard print size.
• A tight deadline.

• Used existing knowledge of the JOICO brand alongside creativity to produce a brochure that sufficiently differentiates the two brands (JOICO and INNERJOI) for a final product that looks distinctly ‘INNERJOI’ at first glance.
• Shortened supplied text, reworked for consistency and organised information, streamlining the content without losing clarity or impact, especially with regards to the all-important sustainability credentials that are such a large part of the INNERJOI brand ethos.
• Created an EN and IT version that are aligned both aesthetically and in terms of content, despite differences in word counts.
• Strategically made use of the JOICO iconography suite to convey information visually.
• Worked to a square print format rather than a more standard size for a premium, quality feel.
• Delivered on time and in budget.