Fönster Hus Brand Development

The Briefing

Working closely with the client, we began with a strategy meeting to highlight the areas of most significance in the brand’s foundations, history, product, suppliers and customers. This gave us an excellent starting point to consider how best to illustrate the brand and represent their values in all marketing, sales and training activities, whilst keeping their brand communication consistent.

Fönster Hus’ original supplier base and the company name itself, hails from Sweden – this meant that the association with Sweden was considered to be of central importance in this branding brief. It was also specified that the high quality, three layers of glass should be illustrated in some way within the logo design to reinforce the product’s primary selling point.

The Challenge

The biggest challenge of this project was creating a branding strategy and solution that would be appropriate for the range of media that Fönster Hus would be using to support their current and future marketing activities, notably a new website and supplier stickers for use on printed brochures.

The Solution

Having worked closely with the client, we decided that a simple, striking logo which could reduce in size and have different variations for multiple uses, would be the best solution. We put forward a number of options for consideration, all drawing on the key brand values that we had identified – predominantly the Swedish heritage of the brand and the product type, with hints of the window framework. One of the designs we presented was an ‘impossible shape’ created through the 3D forms of the letters ‘F’ and ‘H’. The other variations on the letterforms illustrated the three layers of glass in different ways. We especially liked the version where the triple-layer was created when the bottom right and top left corners of the icon were removed, which was in-turn carried through to the letterforms underneath the icon. The selected design was an effective, simple combination of the ‘F’ and ‘H’ letters, giving the suggestion of a window frame, with the top left corner repeated to reinforce the highly efficient three layers of glass. The colour palette of the Swedish flag was also drawn upon to illustrate the brand’s roots.