Design:

Part 2 of Building a Successful Website: Design

Sarah Porter
  • Senior Designer
Text Block

In my last blog post, I introduced the research and planning stage of building a successful website. Following on from Part 1, I will now examine the exciting design stage.

Nowadays, if a company doesn’t have a website, it’s quite likely to cause doubts about its credibility. Likewise, a badly designed website can be just as damaging. As a window into your company, a website is one of the most important platforms for communicating your brand.

There are many elements that make up a successful website design, but the infographic I’ve created below outlines the main points to consider…

Large Centred Image
Text Block

In today’s digital savvy world, we all expect good design, whether we realise it or not. We are used to websites loading quickly, giving us the information we seek with ease, as well as being optimised across desktop, mobiles and tablets alike.

Large Quote
First impressions are 94% design-related.
Text Block

With web design playing such an important role in the audience’s perception of a company, it can’t be ignored. Certain design choices can affect perceived credibility of a company. For example, well-shot, appropriate and original photos are far more likely to build trust than staged, stock imagery will.

Good web design isn’t just about how a site looks; it’s about how it works too. User experience is just as important as the site’s aesthetic appeal. A poor navigation structure will leave a user feeling confused and frustrated, giving a bad impression of the company, and will most likely cause users to leave the site in favour of a competitor.

It must be easy, logical and intuitive for the user to navigate around the site and find the information they require. Making something look attractive should never get in the way of fulfilling its purpose; this is true in any area of design.

It’s hard for me to write about the design of a website without talking about its content, as an effective website can’t have one without the other. The combination of good quality content, designed in an effective way, is what makes a website successful. Therefore, in part 3 of this series of posts, I will be focussing on content. Pop back in December to read the next instalment…

Got something to add? We’d love to hear from you via @gmdesignltd!

*All fields marked with an asterix are mandatory

Contact Form

By submitting a Contact Form enquiry, you confirm you have read our Privacy Policy.
    • Accepted file types: pdf, doc, docx, ppt, pptx, xls, xlsx, jpg, gif, png, csv.
      Max Filesize Upload is 5 MB
    • No File Chosen
      By ticking this box, you confirm that you have read and understood our Privacy Policy

Latest News

Join Our Team

Do you have exceptional client service skills? Are you inspired by creativity, with a flair for language and copywriting? Interested in the future of digital media? If so, you may be the perfect fit... we are looking for a talented Account Manager to join our friendly team in central Exeter on a full time, permanent basis.

Newsletter Sign-up

Sign-up to our newsletter

Inspired by the world of creative design and content marketing? Keep updated with seasonal highlights from our blog, events and projects. By submitting your details, you confirm you have read our Privacy Policy.
    By ticking this box, you confirm that you have read and understood our Privacy Policy
Columns