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Part 2 of Building a Successful Website: Design

Sarah Porter
  • Senior Designer
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In my last blog post, I introduced the research and planning stage of building a successful website. Following on from Part 1, I will now examine the exciting design stage.

Nowadays, if a company doesn’t have a website, it’s quite likely to cause doubts about its credibility. Likewise, a badly designed website can be just as damaging. As a window into your company, a website is one of the most important platforms for communicating your brand.

There are many elements that make up a successful website design, but the infographic I’ve created below outlines the main points to consider…

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In today’s digital savvy world, we all expect good design, whether we realise it or not. We are used to websites loading quickly, giving us the information we seek with ease, as well as being optimised across desktop, mobiles and tablets alike.

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First impressions are 94% design-related.
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With web design playing such an important role in the audience’s perception of a company, it can’t be ignored. Certain design choices can affect perceived credibility of a company. For example, well-shot, appropriate and original photos are far more likely to build trust than staged, stock imagery will.

Good web design isn’t just about how a site looks; it’s about how it works too. User experience is just as important as the site’s aesthetic appeal. A poor navigation structure will leave a user feeling confused and frustrated, giving a bad impression of the company, and will most likely cause users to leave the site in favour of a competitor.

It must be easy, logical and intuitive for the user to navigate around the site and find the information they require. Making something look attractive should never get in the way of fulfilling its purpose; this is true in any area of design.

It’s hard for me to write about the design of a website without talking about its content, as an effective website can’t have one without the other. The combination of good quality content, designed in an effective way, is what makes a website successful. Therefore, in part 3 of this series of posts, I will be focussing on content. Pop back in December to read the next instalment…

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