Content Marketing Statistics for 2017 – Imagery

Sarah Porter
  • Senior Designer
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Over the course of the next few months I will be giving a run-down of some the important content marketing statistics to be aware of in 2017, starting with imagery…

As a designer I can clearly see the benefits of using images within content marketing – so it’s great to see that others also share my view! For example, 46% of marketers say photography is critical to their current marketing and storytelling strategies! Whilst, in broader terms, 65% of senior marketing executives believe visual assets are core to how their brand story is communicated (…I must say I’m surprised that this percentage isn’t higher though!).

Remember that imagery doesn’t have to solely mean photography, it can include illustrations and infographics too – just like the infographic we’ve put together for our imagery content marketing statistics below:

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Looking at the statistics, it’s no coincidence that they back up the well known fact that imagery plays a vital part in social media.

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Tweets with images receive 150% more retweets & 18% more clicks than tweets without images
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The quantity and placement of the imagery also has an effect on your content’s success. We already know that breaking-up large blocks of text with images, makes the content more digestible and less intimidating. This in-turn leads to more people engaging with your content, rather than getting overwhelmed or bored and giving up after the first paragraph.

So it makes sense that articles with an image once every 75-100 words receive double the social media shares than articles with fewer images; and shares mean an extended reach for your content… hooray!

Getting your content out there is the first battle, but the second one is making it memorable, or ‘sticky’. When we consider the fact that only 10% of heard information is remembered 3 days later, compared to 65% of seen information, the value of imagery in communicating a message becomes crystal clear.

Sometimes a picture really is worth a thousand words. So why not use them more often to tell your brand story and market your company?

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